ASSIGNMENT 1 (Due Sept 12)

The Visual Story (09/05/06)
ASSIGNMENT 1 (Due Sept 12)


You are developing a brand. This brand is based on you and your ‘story’.
Research will be INTEGRAL to creating this work.
Presentations will be made to the class in PowerPoint.
Binders (8.5”x11”) of all work will be required to document and communicate developing work.


PART ONE
Bring in two examples of brands that make effective use of color.
Be prepared to explain how color helps define each brand’s ‘story’.

Think about the following examples:
Banks
Oil / Gas Companies
Teen Magazines
Candy / Junk Food
Health Food Stores


PART TWO
Building on Part One of the assignment, design a color palette that is based on you and your story.

Present your color palette in the form of a flag design (8.5 x11”).
Present 3 design variations.

Starting points for your presentation:
What personal features of your ‘story’ relate to the brands you presented?
How does your flag make effective use of the color palette?